To help promote an Ohio Natural Gas prize giveaway, Kellen Interactive has created a game likely to test even the biggest music junkie. Visitors can play "Pieces of Rock," a challenging puzzle that entails matching 25 album covers to the appropriate album name. Launched on Feb. 5, the contest is powered by jQuery and jQueryUI's AJAX and user-interface libraries.
In addition to the interactive contest Web page, the Kellen team also designed a dynamic administrative system to collect the entry forms and help track the closest guesses. The grand prize included two round-trip airfare tickets to New York City, a one-night stay at the Waldorf Astoria hotel and two tickets to the 2010 Rock and Roll Hall of Fame Induction Ceremony featuring ABBA, Genesis and other legendary artists. Another 50 runners-ups received two tickets each to the official Simulcast Party held at the Rock and Roll Hall of Fame in Cleveland on March 15. Kellen Interactive tapped into social media technologies including Facebook and Twitter to raise awareness of the promotional game and complemented it with a bill insert to existing customers.
