Business to Business

With mobile use growing exponentially -- recent data shows cellphones lapped laptops in sales -- many brands are adding mobile-specific websites that work on a range of devices while also meeting the needs of today's information-on-demand consumer.

Kellen worked with Cumberland Packing and Resourceful Mommy (Twitter party host) for Stevia Extract In The Raw's first Twitter Party. [ What is a Twitter party?]

Project: World Pasta Day 2010

Objective: Leverage the international industry conference to raise awareness of the myriad benefits of pasta, in turn, influencing consumers to increase pasta consumption.

Targets: Consumers; Health/Nutrition Community; Consumer and Trade Media

Social Media Program Elements:

When Georgia Natural Gas and Honda Mall of Georgia joined forces to unveil a new consumer sales promotion, they turned to Kellen Interactive to handle the digital marketing of the campaign. From logo creation and design to website development and e-mail marketing, KI was integral in the execution of GNG’s Key to the Future Sweepstakes. The campaign features the give-away of a new Honda Civic GX NGV (a natural gas vehicle), complete with a home fueling station.

Visitors to the recently redesigned www.peoplestrategy.com now have access to a sleek new site featuring downloadable, interactive product and service information. Conducted by Kellen Interactive, the website enhancements are expected to help raise online awareness of PeopleStrategy Inc.'s unique brand while quickly connecting consumers with the information they want, such as detailed product description sheets and return on investment calculators.