Content management systems

After developing a new branding strategy, Revenue Analytics needed a Web design to help boost the company's online presence. Kellen Interactive has done just that with an interactive, easy-to-navigate site that reinforces the firm's identity. As part of the branding efforts, a new home page was created, along with a navigation scheme and interior page designed to increase usability and traffic.

Kellen Interactive created a special membership eMarketing technology strategy called the Membership Information and Demographics Intelligence System (MIDIS, pronounced Midas). The MIDIS approach provides the frame work to connect the right membership benefits to the right people using very precise target marketing and messaging.

A visitor to Fidelity Bank's Website wrote:

"I just wanted to drop a note and say that the work you did for Fidelity Bank is very nice. The rotating photos always make me smile and truly evoke the family atmosphere that Fidelity Bank is known and appreciated for. I know this is a random e-mail, but good work should be acknowledged - even if its just from regular people like me. Nice Job!"

As the premiere source of culinary and technical information for the food industry, the Research Chefs Association has rapidly grown to approximately 2,000 members and needed a website design to accommodate their changing needs. Kellen Interactive's vast experience with associations made them the perfect fit in to completely rebuild, redesign, and realign RCA's website.