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Search engine and internet marketing

World Pasta Day 2010

Project: World Pasta Day 2010

Objective: Leverage the international industry conference to raise awareness of the myriad benefits of pasta, in turn, influencing consumers to increase pasta consumption.

Targets: Consumers; Health/Nutrition Community; Consumer and Trade Media

Social Media Program Elements:

social media campaign management

Social media offers companies and organizations a connection to the heartbeat of their customers, members and others that influence their products and services. Whether shown as a well-developed subject blog, a running dialogue of conversation or a video that paints a thousand words, these represent business marketing channels and a substantial forum to connect with others.

Georgia Natural Gas

When Georgia Natural Gas and Honda Mall of Georgia joined forces to unveil a new consumer sales promotion, they turned to Kellen Interactive to handle the digital marketing of the campaign. From logo creation and design to website development and e-mail marketing, KI was integral in the execution of GNG’s Key to the Future Sweepstakes. The campaign features the give-away of a new Honda Civic GX NGV (a natural gas vehicle), complete with a home fueling station.

PeopleStrategy

Visitors to the recently redesigned www.peoplestrategy.com now have access to a sleek new site featuring downloadable, interactive product and service information. Conducted by Kellen Interactive, the website enhancements are expected to help raise online awareness of PeopleStrategy Inc.'s unique brand while quickly connecting consumers with the information they want, such as detailed product description sheets and return on investment calculators.

Atlanta SEO Expertise Achieves Success for Georgia and National Clients

Distinguished Restaurants of North America and Georgia Natural Gas Among Clients Experiencing Top-Tier Search Engine Rankings
 

For more information, please contact us or call 404-836-5050.

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B2B Web Site Copywriting Techniques

We all know Web site copywriting is different from copywriting for print media, though similarities exist as well. For instance, copywriters have known that fear is one of the most potent emotions you can tap when creating an advertising message — even when dealing with B2B customers. To make this powerful method work, follow these suggestions:

For more information, please contact us or call 404-836-5050.

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Search Engine Optimization (SEO) and visibility | How Blogging can help

Blogs are an interesting topic in the Web community because their loyal audiences are growing by leaps and bounds, so much that Fortune Magazine recently ranked the Blog as the #1 Tech Trend to watch in 2005. Here is a little background.

A Blog (weblog) is an online journal or opinion column updated online. It is an interesting topic in the Web. Blog Programs and tools allow users to create, post, customize their own web log without extensive web developer or html creation knowledge.

Some samples include:

For more information, please contact us or call 404-836-5050.

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Website Promotion through RSS

RSS, or Rich Site Summary, is an increasingly popular way for people to access the vast amount of information on the Web, independent of traditional browsing. (You often hear RSS referred to as Really Simple Syndication.) The technology can already be found imbedded in popular application and system software, a trend that is expected to continue.

For more information, please contact us or call 404-836-5050.

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How Search Engine Friendly Are Your Internet News Releases?

More than 27 million Web searches are conducted in the U.S. every month. By applying some of the same keyword strategies that we use to improve your Web site rankings, a basic news release can be optimized for the Web.

seo search engine optimization press release

Here are some helpful guidelines to make your releases more Web-friendly:

For more information, please contact us or call 404-836-5050.

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