TMA Resources and the Kellen Company
Sign Mutual Marketing Agreement in promoting professional services, web site design/development.
TMA Resources, the leading supplier of member-centric software, and the Kellen Company, the second largest professional association management firm in the world, today announced their decision to work together in promoting an array of products and services to trade associations, professional societies and other member-centric organizations.
The partnership, which was formalized earlier this week at TMA Resources' annual user group meeting, defines the Kellen Company role in promoting the sale of TMA Resources' TIMSS 6 association management software system to clients nationwide.
TIMSS 6, the newest version of TMA Resources' industry-leading software, is the first software of its kind developed on a 100% Web-based, n-tier, Microsoft .NET platform. With TIMSS 6, IT staff has the ability to extend and configure the software without vendor support and without negatively affecting the upgrade path. TIMSS 6 is accessible using both smart and thin client interfaces.
TMA Resources, in turn, will promote the Kellen Company's association management services, Web site development (through Kellen Interactive) and hosting services, public relations and other professional services. In addition to full-service association management, the Kellen Company provides meetings and exhibitions management, public relations, crisis management, Internet services, government affairs, publishing, strategic planning and other professional services for associations as well as individual companies.
"We are excited about partnering with TMA Resources," said Bob Gelardi, chairman and CEO of the Kellen Company. "Together we share a passion for exceeding our clients' expectations and contributing to their success through world-class processes and innovative business solutions."
"Our partnership with the Kellen Company will enable us to serve customers more fully, with a dramatically expanded list of products and services," said Edi Dor, president and CEO of TMA Resources. "Their expertise in a wide range of professional services for member organizations perfectly complements TMA Resources' own expertise as the leader in member-centric software."
The partnership agreement provides for both organizations to
participate in coordinated marketing efforts, which are expected to begin in the
near future.
