Kellen Interactive’s SEO Expertise Achieves Success for High Caliber Clients
Distinguished Restaurants of North America and Georgia Natural Gas Among Clients Experiencing Top-Tier Search Engine Rankings
ATLANTA – The Distinguished Restaurants of North America (DiRoNA), an organization of award winning restaurants from around the U.S., is now able to reach more customers and satisfy more palates, thanks to unprecedented Search Engine Optimization (SEO) results achieved by its web partner Kellen Interactive, the cyber services division of The Kellen Company. Georgia Natural Gas, a natural gas provider in Georgia, has also experienced unparalleled success thanks to Kellen Interactive’s SEO expertise.
SEO, the art form of using proven strategies to ensure a client’s Web site is ranked as high as possible on the major search engines, is quickly becoming a must-have in order for businesses to succeed in the world of cyberspace and Internet promotions and marketing. And with over 85 percent of all Internet users relying on search engines to locate Web sites, search engine rankings have become a key ingredient of many businesses’ financial success.
As more and more companies and organizations are converging on the Web, Web sites and Corporate Identity can easily get lost among the masses. In fact, over 90 percent of companies have some type of site architecture problem that may act as barriers to being found by search engines. Yet for DiRoNA and Georgia Natural Gas, Internet marketing barriers have become obsolete with the strategy, methodology and implementation of Kellen Interactive’s SEO campaign. Since their SEO was implemented, DiRoNA’s Web site (www.dirona.com) has increased its average monthly visitor count by 78 percent, an increase from 8,299 to 14,871 average monthly visitors.
The SEO campaign undertaken for www.georgianaturalgas.com and www.gasguy.com has cast a wide net of influence in the company’s favor over the top-ranked search engines for industry-specific search terms. The web sites have achieved a #1 ranking out of 1.97 million listings on Yahoo, as well as a #5 ranking out of 3.18 million Google listings. The campaign also included great results for the Web site’s mover segment, which is experiencing a #1 ranking out of 1.08 million listings in Yahoo and a #5 ranking out of 7.7 million listings in Google. The SEO campaign yielded remarkable results for Georgia Natural Gas, increasing the site’s average monthly visitor count by 22 percent. Before the campaign, their Web address was listed in 12 percent of the top 30 listings of the top 10 search engines for targeted keywords. The site can now be found in 73 percent of these search results.
“When Kellen Interactive redesigned and promoted our Web site, we were only listed on 4 of the top 10 search engines - which means we couldn't be found on important search engines like Yahoo! and AOL. Thanks to Kellen Interactive, we are now listed on all of the Top 10 search engines and we're ranked #10 or better under our top 3 keywords! Better yet, the service is at a price any business can afford,” said Terry Redman, Communications Manager for Georgia Natural Gas (GNG). Despite extreme industry competition, GNG is able to clearly define their corporate identity via the Internet, and turn their profound Web presence into a quality return on investment.
Kellen Interactive, the cyber services division of The Kellen Company, offers business to business solutions, such as SEO services among a complete suite of products and services, designed to keep a company’s Internet and creative communications under one roof.
