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More than 27 million Web searches are conducted in the U.S. every month. By applying some of the same keyword strategies that we use to improve your Web-site rankings, a basic news release can be optimized for the Web.
Here are some helpful guidelines to make your releases more Web-friendly:
- Think about words your potential customer might use to search for your product or service on the Web. Make sure these potential phrases are placed prominently in the release.
- Distribute your release on one of the popular wire services (PR Newswire and PR Web). This will ensure the release is exposed to the tens of thousands of relevant global contact points.
- Post your release on your own Web site. This is especially useful if your own site has been optimized for the search engines because it will make sure that the link remains “searchable” and relevant for as long as your site is active.
- Finally, make sure your headline is succinct and to the point. This is extremely important, since long headlines can be very difficult for the Web to properly index.
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