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 There's a lot to be learned by tracing where visitors go on your Web site. With every click of their mouse, visitors tell you what they think of your site, your company and your products.
Imagine how you could improve sales in a physical store if you could track customers' every footstep, every Charmin squeeze, every banana sniff. Server logs perform that function for Web sites. Log-analysis software can tell you a great deal.
Do visitors go from product description, to price list, to your warranty info and then bail? Then you may need better warranties.
Which “Frequently Asked Question” is most often asked? It may be a red flag about your manual, ads, packaging – or even your product.
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