Blogs are an interesting topic in the Web community because their loyal audiences are growing by leaps and bounds, so much that Fortune Magazine recently ranked the Blog as the #1 Tech Trend to watch in 2005. Here is a little background.
A Blog (weblog) is an online journal or opinion column updated online. It is an interesting topic in the Web. Blog Programs and tools allow users to create, post, customize their own web log without extensive web developer or html creation knowledge.
Some samples include:
- Blogger – Google (free)
- MSN Spaces (free)
- Yahoo 360 (free)
- Type Pad (free)
- Many others
Why Blog? A Blog is a personal, consumer-friendly message avenue and it can have high search engine visibility (due to link popularity, site visitors, etc.) which exposes messages to greater number of consumers and media personnel.
Sample Blog Approaches include:
- Personal online journals
- Corporate execs offering an “inside scoop” into the industry, their company, and their opinions on newsworthy events
- Industry niches
- Employees blogging on their opinions towards their company, their company’s products, how their company handles issues and how those issues affect consumers
- Microsoft Employee - http://scoble.weblogs.com/, http://www.economist.com/people/displayStory.cfm?story_id=3644293
Read on for some insight into successful blogs (and bloggers).
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