RSS, or Rich Site Summary, is an increasingly popular way for people to access the vast amount of information on the Web, independent of traditional browsing. (You often hear RSS referred to as Really Simple Syndication.) The technology can already be found imbedded in popular application and system software, a trend that is expected to continue. RSS allows a person’s computer to retrieve and interpret summaries of information on the Web and present it to them in a way that is personalized to their interests.
This simple tool is allowing marketers to easily, inexpensively and quickly get their content delivered to their customers, prospects, business partners, the media, employees and practically any other targeted group.
With the inevitable decline of e-mail delivery rates, as well as changing online browsing patterns, RSS could be one of the most important new technologies to exploit in your efforts to keep your prospects aware of and interested in your company.
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