There's a lot to be learned by tracing where visitors go on your Web site. With every click of their mouse, visitors tell you what they think of your site, your company and your products. Think of it as build in customer research.
Imagine how you could improve sales in a physical store if you could track customers' every footstep, every Charmin squeeze, every banana sniff. Server logs perform that function for Web sites. Log-analysis software can tell you a great deal.
- What path do they take? Do visitors go from product description, to price list, to your warranty info and then bail? Then you may need better warranties.
- What questions do they ask? Which “Frequently Asked Question” is most often asked? It may be a red flag about your manual, ads, packaging – or even your product.
- Where do they live? Retailers that serve specific trade areas can also discover where their visitors live by city as an overlay to other retail metric research, which could help when deciding another store location.
- How do they reach you? Discover what time of day is the most popular time to visit or how many visitors used cellphones to reach your Web site.
- How long did they spend with you? Determine how long visitors spend online with you. You may find you need to boost your Web site content, to engage the visitor more and encourage purchases.
For more information, please contact us or call 404-836-5050.
