What is the biggest mistake companies make when spending marketing dollars to drive Internet traffic? Dumping off the visitor at the front door (the website homepage) with little direction as to how to proceed.
At Kellen Interactive, we know that landing pages are yesterday’s mailpiece. Internet content shown to potential customers must be designed for several appeals – financial, emotional, logical – in order to improve conversion rates.
Kellen Interactive takes the art and science of landing page creation and makes the most of it. Key considerations of Landing pages include:
- Copywriting and layout
- Length of on-page forms
- Primary call-to-action
- Appropriate use of images
- Analytics and conversion reporting
Kellen can also write and edit copy to be displayed, as well as make recommendations as to what other elements to include. (Testimonials, address, name, and so on).
