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Now more than ever, usage statistics are critical in Internet planning and measurement. Kellen Interactive provides Web traffic analysis software on visitor behavior in order to improve overall site performance and ROI. We can tailor a program for specific graphics, pages and sections of a Web site. Statistics can be provided as short-term daily reports or longer-term quarterly reports. Our program produces over 50 essential reports on visitor patterns, referring sites, visitor paths, demographics, and much more, including:
- “Click-through” rates on banner ads
- Which sites and keyword searches have referred the largest number of visitors to the Web site
- Most popular/least popular Web pages
- Demographic information (domains, geographic location, time, date, etc.)
The information is organized in a tabular format with full-color graphs.
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